Websites, Webstores and Webportals
Web design encompasses many different skills and disciplines in the production and maintenance of websites... including assuring that the web content looks and functions properly across the gamut of web browsers and devices. I bring all the relevant tools to bear-- WordPress, WooCommerce, HTML, CSS, PHP and MySQL (database protocol) to bear for my clients. The different areas of web design include web graphic design, user experience design and search engine optimization. I cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps in the broader scope of web development. I am constantly working to improve my awareness of usability in order to be up-to-date with web accessibility guidelines.
Brand identity is a unique set of visual associations that the designer aspires to create or maintain. These associations represent what the brand should stand for and imply a potential promise to customers. It is important to note that a brand identity refers to the strategic goal for a brand; while brand image is what currently resides in the minds of consumers. A brand is a unique and identifiable symbol, association, name or trademark which serves to differentiate competing products or services. A brand is about making both a physical and emotional connection which creates a relationship between the consumer and the product or service. Good brands build companies, whereas ineffective brands undermine success. A strong brand identity is crucial in establishing recognition in a crowded marketplace.
eCommerce web design aims to encourage visitors to make purchases by bringing the expert use of colors, fonts, images, text, and graphics to bear. An eCommerce website should be user-friendly, making it easy for users to navigate and find the products they are after. It should establish trust and create a strong brand identity.
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and other digital medium. Digital marketing campaigns are becoming more important and prevalent as people increasingly shop using digital devices instead of going to physical store locations. Digital marketing activities include search engine optimization (SEO), search engine marketing (SEM), content marketing, campaign marketing, e-commerce marketing, social media marketing, e-mail direct marketing and online display advertising.
Our Content Writer thoroughly understands web writing, SEO best practices, and brand-centered storytelling. She will craft various content types — including website copy, blog posts, social posts, and product descriptions — that address your target audience and promote your brand. She conducts in-depth research into industry topics and trends, optimizes content for organic search, revises and edits pieces, and collaborates with other writers and marketers to ensure brand consistency. You can count on our Content Writer to be creative, strategic, detail-oriented, and able to meet deadlines.
